50 Years, 50 Lessons: Ron Rubin on Scaling Republic of Tea, Landing Major Brands, and Finding the 'Gold in Your Backyard'

Only a select few entrepreneurs can claim half a century of transformative industry experience. This week on That Entrepreneur Show, we host a true legend: Ron Rubin, Executive Chairman of The Republic of Tea and owner of River Road Family Vineyards and Winery.

With a 50-year journey that spans acquiring a 22-month-old tea company and growing it to over 350 products, to scaling a winery and achieving Certified B Corp status, Ron has navigated—and won—the long game of business. Now, he's distilled his wisdom into his upcoming book, GOLD IN YOUR BACKYARD: Lessons in Life, Leadership and The Power of a Dream.

In this incredible episode, Ron shares the invaluable wisdom needed to beat the daunting startup failure odds, including:

• The 40-Year Dream: Ron's personal story of commitment and the strategies he used over decades to turn his entrepreneurial vision into a reality.
• Cracking the Big Accounts: How to gain partnerships with giants like Panera, Total Wines, and other major brands, and the strategic approach required to earn a spot on their shelves.
• The Power of Purpose: Why he converted his winery to a Certified B Corporation and the immense benefits of leading a mission-driven business.
• The Playbook: The three keys to building a business to become the best it can be, and how to use a strategic plan as your company's playbook.
• Mentorship and Reading: Why continuous learning and creating strong advisory boards are non-negotiable for sustained success.

If you want the roadmap from a seasoned leader who has built and sold successful ventures while enriching his community, Ron Rubin’s 50 lessons are your blueprint.

Click play now to unlock the gold in your own backyard and start building a legacy that truly lasts.