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That Entrepreneur Show
Your time is valuable. That's why we get right to it on our Top 2.5% Podcast, That Entrepreneur Show. Top performers around the world stop by weekly to help you level up. This is the #1 Entrepreneur + Small Business Show! If you’re passionate about business, eager to grow a thriving small business, and hungry for practical tips and proven strategies, That Entrepreneur Show is your ultimate go-to resource!
Ranked in the Top 2.5% of Global Podcasts, this show goes beyond the basics, offering real-world insights into the work that business owners face every day. Hosted by Vincent A. Lanci, each episode features captivating interviews with founders, industry leaders, and experts who share their journeys, challenges, and the actionable advice you need to succeed.
Whether you're a big dreamer, a high achiever, or just starting out, this show is your weekly “level up” for all things business. From building a solid business plan to scaling and growing your company, That Entrepreneur Show covers it all. You’ll learn how to start a business, secure funding, manage finances, market your brand, grow your customer base, and so much more.
With topics ranging from digital marketing and SEO to raising capital, public speaking, and the ins and outs of managing a business, each episode equips you with the tools and knowledge to make smarter decisions and accelerate your entrepreneurial journey.
No fluff. Just powerful, practical insights to help you build, grow, and scale your business. Tune in and start transforming your business today!
That Entrepreneur Show
Art of the Niche: How a Chance Meeting Led to a Multi-Million Dollar Brand with Ken MacKenzie
Every great business starts with a unique idea, but how do you find the one thing you can do better than anyone else? This week, we're bottling up the secret to identifying your niche with a true innovator in the spirits industry.
Join us for a captivating conversation with Ken MacKenzie, the founder and CEO of Fresh Victor. With over two decades of experience launching award-winning brands and co-founding Republic Tequila, Ken has a knack for turning simple ideas into massive successes.
In this episode, Ken shares the fascinating story of how a chance encounter led him to his niche in the world of tequila and ultimately to the creation of Fresh Victor. He breaks down the strategic blueprint for building a brand that stands out, including:
- The single most important question you need to ask yourself to find your unique advantage.
- How to build a lean, high-performing core team that shares your vision.
- The secrets to leveraging specific geographies and distribution channels for maximum impact.
- His journey to simplifying and elevating the cocktail experience for millions of consumers.
If you're an entrepreneur looking to find your footing and build a brand that dominates its category, this episode is a can't-miss masterclass.
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This Episode is Brought to You By: Coming Alive Podcast Production: www.comingalivepodcastproduction.com
Music Credits: Copyright Free Music from Adventure by MusicbyAden.
