That Entrepreneur Show

A Willy Wonka Story: 350 Years of Chocolate with Dan Abel Jr.

Vincent A. Lanci/ Dan Abel Jr.

Get ready for a sweet treat! This week on That Entrepreneur Show, we're diving into the delectable world of chocolate with the "Willy Wonka of the Midwest," Dan Abel Jr. As the Chief Chocolate Officer of two iconic St. Louis brands, Chocolate Chocolate Chocolate Company and the historic Bissinger's Handcrafted Chocolatier, Dan is a true master of his craft.

In this episode, Dan shares what it was like growing up as a "kid in a candy store" and the journey of his family's business. He reveals the incredible story behind acquiring Bissinger's, a company with roots tracing all the way back to Paris in 1668. We'll explore the challenges of running a multi-generational, 350-year-old company, especially amidst a global cocoa crisis, and why Dan is committed to preserving their cherished recipes. Plus, hear about their ambitious plans to expand their factory and create a new destination for chocolate lovers with a café and bar.

Whether you're a chocolate connoisseur or an entrepreneur looking to learn about legacy, growth, and staying true to your roots, this episode with Dan Abel Jr. is a must-listen.

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