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That Entrepreneur Show
The #1 Entrepreneur + Small Business Show! If you’re passionate about business, eager to grow a thriving small business, and hungry for practical tips and proven strategies, That Entrepreneur Show is your ultimate go-to resource!
Ranked in the Top 2.5% of Global Podcasts, this show goes beyond the basics, offering real-world insights into the work that business owners face every day. Hosted by Vincent A. Lanci, each episode features captivating interviews with founders, industry leaders, and experts who share their journeys, challenges, and the actionable advice you need to succeed.
Whether you're a big dreamer, a high achiever, or just starting out, this show is your weekly “level up” for all things business. From building a solid business plan to scaling and growing your company, That Entrepreneur Show covers it all. You’ll learn how to start a business, secure funding, manage finances, market your brand, grow your customer base, and so much more.
With topics ranging from digital marketing and SEO to raising capital, public speaking, and the ins and outs of managing a business, each episode equips you with the tools and knowledge to make smarter decisions and accelerate your entrepreneurial journey.
No fluff. Just powerful, practical insights to help you build, grow, and scale your business. Tune in and start transforming your business today!
That Entrepreneur Show
Boosting Local Business Growth with Ross McDaniel
Want to attract more high-quality customers and grow your revenue? 🚀
In this episode of That Entrepreneur Show, we sit down with Ross McDaniel, founder of Fencepost, a digital marketing agency specializing in helping local businesses thrive. With a track record of 25K+ new leads and 3K+ 5-star reviews generated for clients in just the past year, Ross has cracked the code for local business growth.
Using his Local Growth Formula, Ross shares practical strategies that increase visibility, optimize online presence, and convert more leads. He also co-founded Trellis Coffee Bar, where he's applying these same methods to scale sales successfully.
💡 What You’ll Learn in This Episode:
✅ Why Online Reviews Matter – Customers spend 31% more at businesses with great reviews
✅ Active vs. Passive Referrals – How to build a referral system that actually works
✅ Google Business & Ads – When to invest in ads and when to optimize your listings
✅ Answering Calls for Conversions – Simple tweaks to turn inquiries into customers
✅ Why Local Businesses Are Essential – The role of small businesses in community revitalization
🎧 Tune in now and start scaling your local business with Ross’s expert insights!
Want the freebie from our guest? Question for our guest or Vincent? Want to become a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.
Show Partners:
Coming Alive Podcast Production: www.comingalivepodcastproduction.com
John Ford's Empathy Card Set and App: https://www.empathyset.com/
Music Credits: Copyright Free Music from Adventure by MusicbyAden.