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That Entrepreneur Show
The #1 Entrepreneur + Small Business Show! If you’re passionate about business, eager to grow a thriving small business, and hungry for practical tips and proven strategies, That Entrepreneur Show is your ultimate go-to resource!
Ranked in the Top 2.5% of Global Podcasts, this show goes beyond the basics, offering real-world insights into the work that business owners face every day. Hosted by Vincent A. Lanci, each episode features captivating interviews with founders, industry leaders, and experts who share their journeys, challenges, and the actionable advice you need to succeed.
Whether you're a big dreamer, a high achiever, or just starting out, this show is your weekly “level up” for all things business. From building a solid business plan to scaling and growing your company, That Entrepreneur Show covers it all. You’ll learn how to start a business, secure funding, manage finances, market your brand, grow your customer base, and so much more.
With topics ranging from digital marketing and SEO to raising capital, public speaking, and the ins and outs of managing a business, each episode equips you with the tools and knowledge to make smarter decisions and accelerate your entrepreneurial journey.
No fluff. Just powerful, practical insights to help you build, grow, and scale your business. Tune in and start transforming your business today!
That Entrepreneur Show
#440: Overcoming Failure to Build a Food Industry Empire with Gregory Vetter
In this episode of That Entrepreneur Show, we sit down with Gregory Vetter, CEO and Founder of Alta Fresh Foods and HomeGrown Brands, as well as the author of Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success.
Gregory is a pioneer in the clean food movement, known for launching Tessemae’s, the #1 organic salad dressing brand in the refrigerated space. His innovations in gum-free dressing bottling and fresh condiments redefined the industry, leading to partnerships with Whole30 and major retailers.
But success didn’t come easy. Gregory shares:
🔥 How early financial struggles and setbacks shaped his entrepreneurial mindset
🥗 The creation and expansion of Tessemae’s into a category-defining brand
🚀 His vision behind Alta Fresh Foods and how it transformed Sam’s Club Supplier of the Year
📚 Lessons from his book Undressed on failure, resilience, and reinvention
🏆 Why he launched HomeGrown Brands to help the next generation of entrepreneurs succeed
From industry disruption to brand acceleration, Gregory’s journey is packed with lessons on grit, innovation, and overcoming failure.
🎧 Tune in now—available on all major podcast platforms!
Want the freebie from our guest? Question for our guest or Vincent? Or, want to become a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.
Music Credits: Copyright Free Music from Adventure by MusicbyAden.
Show Partners:
Coming Alive Podcast Production: www.comingalivepodcastproduction.com
John Ford's Empathy Card Set: https://www.empathyset.com/